In the realm of American soccer, a revolution is on the horizon. Enter Scott “Matchmaker” Michaels, a visionary entrepreneur and football industry expert who is spearheading a groundbreaking project poised to redefine the beautiful game experience in the United States. With the advent of the National Soccer League (NSL), Scott Michaels is challenging the status quo, vowing to offer a more inclusive, affordable, and dynamic alternative to the existing soccer landscape. In this exclusive interview, we delve into the motivations, strategies, and the exciting potential of the NSL, shedding light on how this pioneering initiative may shape the future of American soccer.
New Edge Times: Welcome, Scott “Matchmaker” Michaels. We’re eager to explore your bold plans for resurrecting some of America’s original soccer clubs in the proposed National Soccer League (NSL). Can you start by sharing the driving force behind this venture and how it diverges from the existing soccer landscape in the United States? Additionally, we’re intrigued by your moniker, “Matchmaker.” How did you acquire it?
Scott Michaels: Thank you for having me. I’m excited to unveil our vision for the National Soccer League. The motivation behind NSL lies in addressing the challenges inherent in the current American soccer landscape. The US Soccer Federation’s model is exclusive and costly for fans, while the closed system doesn’t encourage competitiveness. It’s also a tough sell to investors, with Major League Soccer franchise costs skyrocketing to $500 million and United Soccer League reaching $20 million.
NSL is designed to provide a more authentic and affordable alternative to the established American soccer framework. To achieve this, we’re stepping outside the confines of FIFA and IFAB regulations, granting us the freedom to harness technology and implement rules that enhance the game’s excitement for fans.
In collaboration with Morgan Stanley, we’ve devised a fresh licensing model that permits us to operate a tour-based league, akin to tennis, golf, WWE, and UFC, staging matches in proper stadiums across America. Our aim is to construct a league that directly engages fans in various cities and regions, offering a distinctive and more accessible experience.
The moniker ‘Matchmaker’ was bestowed upon me during my tenure as a dealmaker in European soccer, influenced by my ownership of the retro soccer brand Stylo Matchmakers. I’ve found that a distinct nickname is an effective way to create a memorable impression.
New Edge Times: An intriguing approach indeed. Can you provide more insights into how the tour-based model functions and what sets the NSL apart from the conventional city-based league structure?
Scott Michaels: Absolutely. The tour-based model is about bringing the game to the fans’ doorstep. Instead of adhering to a city-based structure, NSL teams will travel to various locations across America, engaging fans in different regions. This not only facilitates fan attendance at matches and support for local teams but also fosters a sense of community involvement.
Our vision is to make NSL a league that is closer to the fans and more accessible. This model enables us to cultivate a diverse fan base and encourages a deeper connection between fans, players, and teams.
New Edge Times: Certainly, Scott, it’s evident that each of these NSL teams offers a unique immersion into the culture and spirit of their respective cities. Can you expound upon how this local and regional identity will impact the fan experience and community spirit within the NSL?
Scott Michaels: Certainly, the essence of each NSL team’s connection to its city lies at the core of our vision. We’ve crafted these teams to be more than mere soccer clubs; they are cultural ambassadors embodying the distinctive characteristics of their respective cities.
For example, the LA Aztecs infuse Hollywood’s glitz and glamour onto the pitch, creating an atmosphere where star-studded matches seamlessly blend with the artistry of soccer. The Chicago Sting mirrors the Windy City’s dynamic work ethic and diverse cultural mosaic, connecting with a broad-ranging fan base that mirrors the city’s essence.
In the nation’s capital, the Washington Diplomats evoke a vibrant spirit, uniting fans in patriotic fervor while celebrating the city’s unique soccer heritage. The revival of the Detroit Express pays homage to Detroit’s enduring resilience, honoring the city’s indomitable spirit.
The Atlanta Chiefs celebrate the rich tapestry of diversity, harmonizing cultures in the name of soccer, while the Memphis Rogues bring to life an electrifying fusion of soccer and Memphis’ musical history, igniting a passionate love for the game.
With the California Surf, we invite fans to embark on an unforgettable journey that encapsulates the essence of the Californian beach lifestyle, allowing them to experience the warmth of the sun and the rhythm of the waves within the world of NSL soccer. The Philadelphia Atoms exude Philly’s unyielding spirit and dedication, creating a team that resonates with the city’s relentless energy.
San Antonio Thunder reflects the unbridled passion of Texas soccer enthusiasts, fervently supporting their beloved team and embodying the spirit of San Antonio. Finally, the Boston Minutemen symbolize the enduring quest for soccer excellence, inviting fans to join in their timeless passion for the beautiful game.
Our goal is for fans to not only support their team but to become an integral part of their city’s culture, creating lasting connections and celebrating the diverse tapestry of American soccer. The NSL experience extends far beyond the field, enriching the lives of both fans and their communities.
We are gearing up to introduce these teams to the market in early 2024, with our sights set on launching our inaugural season ahead of the 2026 World Cup finals hosted by the United States. The enthusiasm for this endeavor is palpable, as we are currently receiving a substantial number of expressions of interest from potential team owners worldwide. I couldn’t be more thrilled about the response.
New Edge Times: It’s evident that you are striving for a more fan-friendly and community-focused approach. How do you envision the NSL impacting the development of American soccer talent, particularly in contrast to the high barriers found in leagues like MLS?
Scott Michaels: The development of American soccer talent is a top priority for us. In the current system, the path to becoming a professional player in the MLS is exceedingly challenging, with nearly a one-in-a-million chance for American players. Furthermore, the MLS boasts a high percentage of foreign players, which can restrict opportunities for local talent.
We intend to build more professional pathways for American players within the NSL. Through nationwide trials, we will provide opportunities for the best American players to showcase their skills and potentially join NSL teams. This approach creates a more accessible and diversified ecosystem for American talent to flourish.
Moreover, we plan to attract top international players to the league, along with experienced managers and coaches from around the world. This will not only raise the level of competition but also provide valuable mentorship for American players.
New Edge Times: Your dedication to the development of American soccer talent is commendable. Before we conclude, is there anything else you’d like to share with our readers about your vision for the National Soccer League and its potential impact on the football industry in America?
Scott Michaels: I want to underscore that the National Soccer League represents innovation and inclusivity. Our goal is to redefine what professional soccer means in America. By reducing barriers for investors and providing more opportunities for American players, we hope to create a more diverse and competitive soccer landscape that is not only entertaining but also fosters the growth of the sport at all levels.
Our partnership with Morgan Stanley, the tour-based model, and the focus on American talent development are all part of our commitment to creating a unique and fan-centric experience in the National Soccer League. We are excited about the future and believe it holds great promise for the sport and its enthusiasts across the country.
New Edge Times: Thank you, Scott, for sharing your insights and your exciting vision for the National Soccer League. We’ll be following the NSL’s progress with great interest and look forward to the positive impact it can have on American soccer.
